So, I'm old enough to remember the saying, that if the product is free, then you are the product. And that has instilled in me a healthy scepticism of any product that provides a good service for no charge. This is one of the main reasons that I have held back on Bluesky a bit, as there is no clear way for them to pay the bills. I understand that up until now they have relied on private investors and venture capital, although there are plans to generate some sort of revenue.
So on the blogging platforms side, how do they plan to pay their bills? Well, with a freemium pricing model (quite well established in the software world). I took a look at the main ATprotocol blogging platforms (pckt, offprint, leaflet), this is how it stands today (29.06.2026)
pckt.blog -- free -- 1 blog, 15 posts/month 5Gb media storage
pckt.blog -- $33/yr -- 10 blogs, unlimited posts, unlimited storage
offprint -- free -- 1 blog, unlimited posts, 2 Gb storage
offprint -- $52/yr -- 5 blogs, unlimited posts, 25Gb storage
leaflet -- free -- Full publishing, custom domains, unlimited posts, Atmosphere subscriptions
leaflet -- ā¬110/yr -- Free + Analytics, email subscribers, group publications, upcoming memberships
So, all in a similar ballpark, price wise and feature wise.
I think leaflet is the most full featured and if you were seriously into publishing with subscribers and so, this would be a good choice.
offprint is half the price and still pretty full featured. They emphasize that you own your data and it will always be possible to move it elsewhere, with your subscribers. I've seen it mentioned as a good alternative to Substack.
pckt.blog has a more minimalist feel to it if you want to just get writing and publishing. They mention that they run their own PDS and also run their own discovery reader at read.pckt.blog
All have them business plans to ensure their continued operation and all of them allow you to move elsewhere with your data.